Keep in mind the below points in order to increase the overall effectiveness of your company profile.

Fill in all the relevant fields about your brand in My Profile section. For example: you can upload Company Logo, add basic Company Details (contact details, company email, company website, social media handles), add a suitable Company Overview for your profile to enhance the visibility of your profile.

Product Categories: You can add multiple categories from the list which are central to your product/ brand and selecting the right set of categories can fetch you ideal match-making results.

Add Team Members: They will be the point of contact for your meetings during the event.

Adding Products/Brands: As an exhibitor, you can add products in your online profile to showcase them to potential visitors who will visit your profile. This can greatly increases the likelihood of reach-outs from interested visitors/buyers.

Marketing Content & Video: You can upload marketing and sales content or a brand video to boost your profile, files like press releases, brochures, price lists etc. These documents are available to be downloaded by users visiting your profile.

You can check the readiness of your profile by looking at the Profile Completeness Graph in the bottom of Your Dashboard section. It indicates which sections are missing and which ones are good to go.

Finally, after adding all the relevant information you can have look at the preview of your profile by clicking on the "Preview Profile".